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Archive for May, 2007
Back to Basics
May 5, 2007
What do you do to divert people’s attention from your less than stellar financial results? Well, if you’re a worldwide leader in digital entertainment, you release a new MP3 player as fast as you can. Introducing the new Creative ZEN Stone, Creative’s tit for tat response to Apple’s iPod Shuffle.

Of all the MP3 players in the ZEN line-up, the ZEN Stone is undisputedly the most ZEN of all. Sporting a minimulistic look in 6 different colours, the ZEN Stone does what an MP3 player does best. It only plays music. No FM Radio, no Video, no voice recording, no fuss. If you ask me, that’s really uncharacteristic of Creative.

Thankfully, there’s still a line of accessories for the ZEN Stone. This include an armband for running, a keychain, silicon covers and a TravelSound portable speaker.

So if you are looking for a player to go jogging with, or as a cheap but decent gift for someone’s birthday, I think the ZEN Stone would be a good choice. It retails at SGD$69 for 1GB and is now available at all Creative Stores.
Creative ZEN Stone AD
Creative ZEN Stone hands-on



